Key Takeaways:Olaplex beat revenue and earnings expectations despite a 3.8% decline in sales, reaffirming its full-year guidance.Professional channel sales rose 5.3% YoY, driven by targeted education programs and improved partner engagement in key US markets.Strong early sell-through from new hair mask launches, along with higher brand health scores, suggests progress in Olaplex’s turnaround strategy.Olaplex Holdings, Inc. reported third-quarter results that reflected steady progress in its turnaround strategy initiated by Chief Executive Officer Amanda Baldwin in early 2024 at the start of her appointment.For the quarter ending September 30, 2025, net sales decreased 3.8% year-over-year (YoY) to $114.6 million—partially benefiting from earlier-than-expected shipments in the third quarter, which the company believes could impact the fourth quarter—but surpassed analyst expectations of $109.9 million. Adjusted EBITDA reached $30.8 million, yielding a 26.9% margin and exceeding projections on operational execution.In a conference call announcing the third-quarter results, Baldwin expressed that the company is "encouraged" by the successful implementation of its "Bonds and Beyond" strategy. This strategy was initially introduced earlier in the year during its fourth-quarter and fiscal year 2024 earnings call.“To date, I believe that sequential improvement in KPI since our first coordinated large-scale, 360-degree marketing campaign and product launch traction, international realignment, and future R&D investments, provides optimism for Olaplex's future.